Cuzena was born at the kitchen table built on heritage, hustle, and a bold mission to flip the perception of Middle Eastern food. Making it Middle Eastier. A little Easier in sharing the true Magic of the Middle East.

What began as a small-batch passion kitchen table business is now a cross-category challenger branddisrupting the houmous space and stocked in over 4,000 stores nationwide.

The real turning point came in 2024, when a life-changing accident forced our founder to pause. Recovery wasn’t just physical it became purposeful. In healing, she returned to what she knew best: food as medicine, flavour as function, and ancient wisdom as innovation.

From that moment, ROI meant something new: Return on Intention.
The accident shifted everything. No longer chasing margins, she came back to the industry she loved—with clarity, resilience, and vision.
To build a functional flavour solution that works in every part of Cuzena. In homes. On shelves. In cafés. Across food service providers.

Function over fluff. Impact over image. Purpose-led. Future-ready.
This isn’t trend-chasing. This is reinvention of ancient heritage made modern. Of time-tested goodness, built for today’s pace.
From personal recovery came product revolution.

This is more than flavour. More than fluffy marketing.
It’s about cutting through the noise.
We deserve a functional solutionone that adds real value to how we live, eat, and heal.
And it comes with 5,000 years of proof (nope, not from Mintel or Kantar 😂).

This isn’t new. This is everyday life across Middle Eastern, Mediterranean, and Indian kitchens.
Ayurveda didn’t need a trend report. Neither did ancient Middle Eastern wisdom.

From a wheelchair to a zimmer frame... to walking proof that recovery is possible.
That’s where the real magic of the Middle East lives in the roots of our spices.

First, we just want you to enjoy the flavour.
And then, join us for what’s next—with a more focused vision than ever!.

Simplify your kitchen. Nourish your system. Born from healing. Rebuilt with intention.
One ancient blend. Endless benefits.